Concept testing and feasibility study for a Managed Micro-services product offering

Client Overview

The client is a leading SAAS company based in Singapore, planning a startup to offer managed micro-services for businesses and wants to understand the feasibility of the concept, gauge the market potential and arrive at a unique selling proposition for each of the managed micro-services.

Research Objectives

  • Concept testing to understand the feasibility of the concept
  • Estimating potential market size, market size and revenue
  • Understanding competitor strategies and arriving at a unique selling proposition
  • Financial projections, high-level returns analysis, estimating Capex and Opex


Primary Quantitative Research: Online interviews with CTOs, Architects, and Engineers at Startups, e-commerce companies and other target sectors that use micro-services.

Desk Research: Gathering insights from existing published information on micro-services, competitors providing the services, strategies, market dynamics, growth drivers, and estimating market size and value.

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