Product testing for a DIY cosmetic kit in UAE

Client Overview

The client is a leading business in the global therapeutic industry, renowned for its innovative cosmetic products, catering to a global audience. The client aims to gauge the market reception and implications of launching a new DIY cosmetic kit.


Research Objectives


  • Assess potential market reception and consumer behaviour with the DIY cosmetic kit.
  • Revise and refine marketing and business strategies based on feedback and insights.
  • Pinpoint emerging market opportunities and niches that the DIY cosmetic kit can address.


Primary Qualitative Research: A comprehensive product testing session followed by focus group discussions with users of cosmetic products.

Primary Quantitative Survey: Conducted to gauge the interest in the new product and to arrive at the unique propositions for the Client.

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