Product testing for a DIY cosmetic kit in UAE
Client Overview
The client is a leading business in the global therapeutic industry, renowned for its innovative cosmetic products, catering to a global audience. The client aims to gauge the market reception and implications of launching a new DIY cosmetic kit.
Research Objectives
- Assess potential market reception and consumer behaviour with the DIY cosmetic kit.
- Revise and refine marketing and business strategies based on feedback and insights.
- Pinpoint emerging market opportunities and niches that the DIY cosmetic kit can address.
Methodology
Primary Qualitative Research: A comprehensive product testing session followed by focus group discussions with users of cosmetic products.
Primary Quantitative Survey: Conducted to gauge the interest in the new product and to arrive at the unique propositions for the Client.