Consumer behaviour study for a leading hospitality chain in the Middle East

Client Overview

One of the world’s premier hospitality chains, boasting a strong presence across numerous countries, aimed to further elevate its stature within the Middle East. To do so, they collaborated with Tantra Insights, focusing on demystifying the multifaceted consumer behaviour of visitors to the region.


Research Objectives:

  • Understand the primary reasons for tourists to visit the Middle East.
  • Analyze the demographics and preferences of these visitors.
  • Study the stay patterns and the expectations of the tourists from the hospitality sector.
  • Identify gaps in the current offerings and suggest recommendations for the hospitality chain.


Quantitative online survey with visitors to the MENA region.

Analysis of internal databases of the hospitality chain

Direct interviews with visitors staying at the chain’s properties and competitor’s properties

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