Core Team
Chief Research Officer
Prasoon Therambath is a strategic consultant with over 15 years of experience advising Fortune 500 companies on marketing strategy, analytics, and consumer insights. A civil engineer by training and an MBA graduate, he has partnered with leading multinational corporations across the Middle East and Asia Pacific to solve complex business challenges.
His expertise spans the full spectrum of market research and strategic consulting, including customer segmentation, Usage & Attitude (U&A) studies, brand equity research, customer satisfaction analysis, advertising and concept testing, 360-degree market feasibility assessments, and desk research. Known for translating complex data into clear, actionable recommendations, Prasoon helps organizations sharpen their market positioning, understand their customers more deeply, and make confident, data-driven decisions that drive measurable growth.
Director Fieldwork Operations
Majid Dasurkar is a seasoned leader in carrying out intricate, large-scale field projects, having over 17 years of experience in fieldwork management and KPO. He has effectively overseen turnkey projects for the top five market research companies in MENA, Europe, and Asia, such as car clinics and gang surveys. To guarantee excellent data collecting and smooth operations across a variety of markets, Majid is in charge of a global network of fieldwork and market research support teams situated in Asia, the Middle East, and Europe.
Client Service Manager
Afthab is a media graduate with a postgraduate degree in philosophy, bringing a unique blend of communication expertise and analytical depth to his work. He specializes in qualitative research and analysis, with a focus on uncovering the deeper motivations, behaviours, and narratives that shape consumer and cultural trends. Over the course of his career, he has worked with clients across the MENA and Asia Pacific regions, delivering nuanced insights that help brands connect more meaningfully with their audiences.
Manager – Market Research
Vipin is an automobile engineer with an MTech specializing in electric and hybrid vehicles, combining deep technical expertise with a strong analytical mindset. His work focuses on quantitative research and feasibility studies, helping clients evaluate market opportunities, assess viability, and make informed strategic decisions backed by rigorous data. With experience spanning the Asia Pacific and MENA regions, Vipin has partnered with organizations to deliver evidence-based insights that bridge engineering precision with commercial strategy, particularly in the rapidly evolving mobility and clean-energy landscape.